The OpenWater Blog

Resources for Motivated Awards Professionals: January 22

This week’s edition of Resources for Motivated Awards Professionals has arrived and this week, it’s packed with more information than ever! You can expect the usual information on everything from event planning to marketing, IT management, coordination, and more with some added bonuses for an extra dose of information!

Just some of the articles you have to look forward to include managing meeting design, mobile strategy, personalization tactics, and more! So what are you waiting for? Get learning below!

Upcoming Events/Courses

Best Practices for Managing Meeting Design in the Digital Age
Webinar

Modern meeting design means paying attention to everything from floor plans to emergent trends and more. Doing so is the only way you can ensure that you’re arranging seating, managing attendee counts, and giving other relevant factors the attention they deserve to meet your objectives, no matter the purpose of your meeting. Learn how to organize and arrange the setup of your next meeting or event in this 40-minute webinar from Social Tables!

Mobile Warming: Innovative Strategies for Mobile Engagement
Seminar

67% of adults in the United States now own a smartphone – including 83% of Millennials and 81% of Gen X. As such, it’s essential for meeting professionals to harness the power of mobile marketing to create an engaging experience that connects an ever-growing audience to their personal brand and the brands of their clients. Check out this 45-minute pre-recorded webinar from MarketingProfs and Experian Marketing Services to learn the best strategies to engage your audience and how to build your mobile strategy, today!

Get Better at Marketing

[Free Template] How to Create an Editorial Calendar for Your Blog
HubSpot

Managing a blog is an integral component of your comprehensive marketing strategy. After all, it attracts potential clients, establishes you as an expert, and updates your site on a weekly basis. But organizing and managing a blog without a calendar can make it difficult to track what you’ve written about, which posts get the most engagement, and what you’re going to write about in the future. Track it all with this free editorial calendar template from HubSpot!

8 Personalization Tactics That Are Turning Off Your Buyers
HubSpot

Personalization, particularly in marketing, is often seen as a benefit. After all, don’t audience members want to feel as if you’re speaking directly to them and their needs? You would think so, however some personalization tactics come across not as friendly, but as creepy. Learn which tactics you might be using that turn off your potential attendees (i.e. buyers) in this article from HubSpot!

Get Better at Event Planning

5 Tips for Creating and Using a Great Event Hashtag
MarketingProfs

When you want social engagement for any event or brand, creating a new hashtag is a straightforward way to ensure you’re making your mark (and in a good way). But, what is the formula behind a great event hashtag? Find out 5 tips you can use to create your own!

[Podcast] Tech-Smart Events: Beyond the Shiny New Toys
BizBash

Event technology isn’t about just having the latest and greatest toys at your next event, it’s about experience and the attendee journey. In this 45-minute podcast, you’ll learn how to look past the newest trends to utilize technology that directly influences the quality of your event for speakers, attendees, sponsors, and others. Click on the title above to listen to the full episode of the GatherGeeks podcast from BizBash!

Get Better with Technology

JavaScript Fundamentals
codecademy

JavaScript is the programming language of the web, making it an essential skill if you have any interest in managing your own web presence. Join 5 million other students to begin learning JavaScript today in just 10 hours!

[Infographic] 7 Handy Excel Tricks That’ll Impress Your Boss
HubSpot

Excel is an essential software to use when you need to organize and present data. However, understanding the full range of features at your disposal is difficult, particularly if you’ve just started using the platform. Learn 7 tips that are sure to impress your boss (amongst others) in this article and infographic!

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Theresa Delgado

Theresa is our resident awards guru. She managed the Greeting Card Association's LOUIE Awards before joining us here at OpenWater. She brings first hand knowledge and experience in successfully managing and expanding awards programs.

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