The OpenWater Blog

The Anatomy of a Good Awards Ad [Infographic]

Advertising is one of the most traditional methods of promoting your organization. And, depending on the size and goals of your awards program, it can be an effective method for increasing awareness and submissions.

The trick, of course is, how to create a good, interesting ad that will do its job and convert viewers into applicants. And because every ad and every awards program’s goal is there isn’t one perfect formula or layout upon which you can rely.

But there are certain elements that all successful awards ads share. That’s why we created the infographic below. Using an example from this list, we examine an ad, explain which best practices it follows, and identify how each is conveyed.

Identifying these best practices and seeing how they can be applied in real life can then help you when it comes time to plan and develop your own ad.

So there you have it. If you consider the seven best practices above when creating your awards ad, you can be sure you’re starting off on the right track.

For more information on using ads for awards, or other awards marketing tactics, download our guide !

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Miriam Hancock

Miriam Hancock
Miriam is the Marketing Coordinator for OpenWater. When she isn't writing and designing content she paints and cooks for her own personal blog.

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