The OpenWater Blog

Blog
Leadership

What We’re Reading: January 11

Published January 11, 2016 in Leadership

This week we’re reading…

4 Tips for Providing Proper Medical Care at Events

Click here to read the article.

Getting your audience to sign up for events is one challenge but keeping them safe once they’re there is another. Medical support is a must whether you’re throwing a small event for 100 or an event for thousands. So, how can you ensure your attendees feel safe in a world increasingly filled with unrest and risk? Find out 4 tips how in this article from BizBash!

Story Making: Turning Passive Customers Into Active Storytellers

Click here to read the article.

Most event audiences are passive as they to listen to speeches, watch performances, or otherwise observe rather than interact. But in a world where user-generated content is as essential for attendee experience as it is for your own marketing success, it’s vital to turn each audience member into a content creator. Find out how you can do that in this article detailing advice from event professional Khaleed Juma.

[INFOGRAPHIC] The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites

Click here to read the article.

Social media presents ever-growing opportunities to connect with audience members, create awareness for events, and build a loyal following. However, when you post matters just as much as the content you choose to post! Find out the best times to post to all of your most valuable social networks in this infographic from HubSpot and CoSchedule!

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Click here to read the article.

As an event planner or awards professional, you might have what seems like an endless supply of ideas. But having an idea and executing that idea are two different things. And often, the issue isn’t with the idea itself but how you organize, develop, and share it with others. Find 11 tools you should be using for your ideas in the article.

5 Forms of Interactive Content to Boost Engagement

Click here to read the article.

Between blog posts, whitepapers, eBooks, infographics, and other forms of content, you’ve probably created each (at least once, that is). And while this type of content is simple to create and consume, there’s something better emerging: Interactive content! Interactive content can be either practical or aesthetically interesting, it’s up to you! Learn more about this trend in this article from MarketingProfs!

[INFOGRAPHIC] Are Marketers Succeeding With Personalization?

Click here to read the article.

While 66% of marketers rate their personalization efforts as either very good or excellent, a mere 31% of consumers agree. Personalization is the key to forming authentic connections with your audience and building relationships that last. But, are you doing enough in your personalization efforts? Find out with this infographic!

20 Newsletters Every Hospitality Professional Should Subscribe To in 2016

Click here to read the article.

Wouldn’t it be nice to begin each day browsing top industry publications to expand your knowledge base and refine your professional efforts? In an ideal world, it would be but in truth, you don’t have time to peruse the web every morning. So instead, subscribe to the 20 best newsletters to save time and get the information you want directly in your inbox (details of which newsletters these include below!).

9 Productivity Tips From People Who Write About Productivity

Click here to read the article.

No matter your role in the event or awards industry, productivity is important. As work becomes more complex, it means you need to collaborate, coordinate, and organize meetings more efficiently (and productively) than ever before. Find out how you can maximize your own productivity with the following 9 tips from productivity professionals!

Got questions about your awards program? Just ask us!

Theresa Delgado

Theresa is our resident awards guru. She managed the Greeting Card Association's LOUIE Awards before joining us here at OpenWater. She brings first hand knowledge and experience in successfully managing and expanding awards programs.

Resources for Motivated Awards Professionals: January 15

Resources for Motivated Awards Professionals: January 8