The OpenWater Blog

Why Social Media Matters for Awards

Social media is no longer something only Millennials are interested in. In the last few years the rest of the world has finally agreed: social media matters. And it’s no longer just for socializing and sharing pictures of your vacation.

Industries, associations, and organizations of all kinds are now utilizing social media to reinforce their message and goals. They are doing this by posting helpful content about their industry, posting photos of daily life in the office, all in order to connect to their audience, members, and consumers. Having these organizations interacting with everyone on familiar ground makes people feel like they can relate to and support this organization.

And why are these organizations doing all of this on social media?

Because that’s where their audience is! Emarketer.com found that in 2013 1 in 4 people used social networks. That’s 1.73 billion people! That’s a resource you definitely don’t want to let slip by.

But maybe you know all this and are wondering why should you care about what I’m saying? Because your awards program can benefit from social media too.

Chances are, your organization is already active on various social media platforms with optimized profiles and a killer social strategy. After all, Social Media Examiner said that in 2013 86% of marketers surveyed said that social media is important to their business.

So while you’ve got a social strategy for your organization, have you applied that strategy to your awards program? Carrying your marketing strategy for your awards through to your social media accounts you can help increase awareness and submissions, giving you the chance to make it your best year yet.

Curious how you can make that happen? Download our guide to learn 7 different way to market your awards program using social media!

How do you promote your awards program on your social media profiles? Let us know in the comments!

Miriam Hancock

Miriam Hancock
Miriam is the Marketing Coordinator for OpenWater. When she isn't writing and designing content she paints and cooks for her own personal blog.

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