The OpenWater Blog

Improve Your Event Planning Skills in 5 Simple Steps

Your job as a conference manager/event planner is tough. Not only are you trying to put together an abstracts conference that boosts organizational prestige and impresses attendees, but you’re trying to do it all while accounting for every potential disaster that might occur along the way.

Event planning skills typically fall in one of three categories: technology, social media, or budgeting. By taking steps that address each of these categories, you can do your best to stay organized and efficient from beginning to end of your next abstracts conference. But first, let’s discuss the 5 simple steps you can take to better your current skills.

1. Get Familiar With Technology

Technology is always evolving in the events space. As a conference manager, it’s important you’re always on top of these new trends to ensure what you’re using at your conference isn’t obsolete.

However, this isn’t to say that you need to know about every last piece of technology to be successful. In fact, getting familiar with apps, live streaming, and other popular pieces of technology are most useful regardless of your organization or goals.

2. Rely on Social Media

Social media permeates every aspect of life and the same goes for abstracts conferences. As a conference manager, you can rely on social media to promote your event, update attendees on any changes to the event, or otherwise post updates and essential information.

It’s always important to consider which social media platforms are most relevant to your audience. Focus on these channels and you can publicize information and updates with ease and efficiency.

3. Stick to the Budget

Conference managers know their budget like the backs of their hands. Many managers feel restricted by a tighter budget but to be honest, relying on awards software can free up time and money for you to reinvest in other ways.

For example, abstracts software can automate manual tasks and free up time for staff members to focus on attendee recruitment or other processes. As an event planner, this should be music to your ears because you can use software to create more time and do more with the same amount of people and hours in the day.

4. Get a Website

An event website is your headquarters for all essential information, updates, processes, and more. Without a website, it will be up to your staff to relay information about the schedule, speakers, and more to each attendee who calls with what is probably the same question hundreds of others will also ask.

When thinking efficiency, a website has your back. Most importantly, a website will eliminate countless redundant questions and wasted hours of work.

5. Diversify Your Marketing Methods

While certain marketing professionals will tell you email is dead or certain methods are better than others, it’s important you diversify your methods. After all, email is a great way to reach different segments of your conference audience at once. On the other hand, newspapers and industry publications are another great way to raise awareness for your conference.

By remaining diverse, you can extend your organizational reach while remaining efficient and on-task as an awards manager.

Improve Your Event Planning Skills With Simple, Manageable Steps

While you already know how to integrate event technology, use social media, and manage a budget, there is always room for improvement. Add in a website and diverse marketing methods and you’ll be well on your way to improved skills that will have a measurable impact on your organization and the success of your next conference.

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